IMAX Enhanced, which augments home video content with digitally re-mastered 4K HDR and DTS audio technologies, has expanded its partnership ranks.
On the distribution side, new streaming partners delivering IMAX Enhanced content this year will include FandangoNOW in the U.S., Rakuten TV in Europe and Tencent Video in China. In addition, Privilege 4K will begin streaming IMAX Enhanced content to select Sony Bravia TVs this year in the U.S.
On the device side, new vendor partners Arcam, Elite, Integra, Lexicon, Onkyo, Pioneer and Trinnov will introduce IMAX Enhanced-certified A/V receivers, while TCL will offer program-certified TVs in select regions this year. The manufacturers join Sony Electronics and Sound United’s Denon and Marantz brands, which announced IMAX Enhanced TVs, projectors, and A/V receivers at the program’s launch last September. Product specs, pricing and ship dates for the latest additions will be announced shortly, IMAX said.
Also joining the IMAX Enhanced bandwagon are 15 new titles from Sony Pictures Home Entertainment, including “Venom” and “Alpha,” and an unannounced number of new releases from Paramount Pictures that will be available this year on streaming platforms and Ultra HD Blu-ray Disc.
“We’re encouraged by the significant momentum and high-caliber partners that are embracing the IMAX Enhanced program in just the first few months of its launch,” said Patrick McClymont, IMAX CFO and head of corporate strategy & development. “These premium partners and the blockbuster titles announced today extend our product and content offering and advance our efforts to deliver the best at-home entertainment experiences to more consumers around the world.”
IMAX and DTS, a wholly-owned subsidiary of Xperi Corp., will be demonstrating the program at CES 2019 this week at the Xperi booth, #5624, in the North Hall of the Las Vegas Convention Center.