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Hunter Douglas Offers New Digital Hub and Selling App for Dealers

The Link is designed to take any guesswork out of quoting, measuring, and ordering Hunter Douglas products.

Hunter Douglas has announced that dealers now have access to its comprehensive mobile selling app for iPad, The Link. A budding resource for the Custom Integrator Program, The Link is designed to support dealers in taking on the automated shading category, from the consultation to the installation.

Hunter Douglas - The Link

The Link is a digital hub for dealers and integrators that takes any guesswork out of quoting, measuring, and ordering Hunter Douglas products, a process that has historically been intimidating to dealers, with so many shade styles and fabric options to consider. The iPad mobile selling app helps dealers discuss options with their clients, including shades styles and fabrics, generate quotes easily, and track their sales. The Price Explorer tool provides quick comparisons of different options for the same window and a bevy of supporting collateral, including videos and brochures, to further demonstrate the variety of shade styles.

The Link also streamlines the measurement process by allowing dealers to import window dimensions from DISTO laser measuring tools into the app. With rough measurements entered, dealers can generate a quote, review the quote with their customer, email a copy, and even get customer sign-off directly in the app. The robust reporting capabilities of The Link enables business owners to gain insight into sales and make business-building decisions that drive growth.

Review: Hunter Douglas PowerView Motorized Shading

“Over the past two years, we’ve worked diligently to not only grow our Custom Integrator Program, but also enhance the benefits of taking on the smart shading category for our dealers,” says  Scott Stephenson, director of product, motorization at Hunter Douglas. “The Link joins and streamlines the full package of dealer perks — from the shade power solutions to the expansive shade portfolio — into a single app that not only provides sales insight, but also focuses on honing customer relationships and simplifying the customization process. We’re looking forward to helping more dealers leverage The Link to grow sales and customer relationships.”

Hunter Douglas – The Link 2

As homeowner appetite for smart home technology soars, more custom integrators are grasping the opportunity to expand their services and solutions with automated window treatments. The Custom Integrator Program, launched in 2019 and now standing at over 350 members, provides dealers with training and access to the full Hunter Douglas product line, including sample books and presentation tools to demonstrate the quality and capabilities of the smart shades to clients.

Hunter Douglas will be holding custom integrator specific training sessions on the Link and other CI relevant topics the week of September 13th. These sessions are open to existing Hunter Douglas dealers as well as interested CI dealers. Current Hunter Douglas dealers can register for a training session via the Hunter Douglas learning center website. Interested custom integrators can contact [email protected] for information on registration.

The Link iPad app is available on the Apple Store.

For more information about Hunter Douglas visit