California Audio Technology and Newport Audio have hired two industry veterans to help launch a new sales and marketing plan and strategy.
Andrew Ard, principal of DesignTech Marketing, Inc. (formerly KA Marketing) will provide his experience within the IPRO and CEDIA communities and as a manufacturers’ representative principal. Bob Grubbs, who served a dealer relations and technical assistance role at Runco International and Planar for more than 10 years, has been hired full-time, to assist CAT and Newport in their dealer sales and support group.
“The implementation of any plan requires the insight of people who have proven track records in their areas of expertise. I can’t think of any better combination of key people for us and our new strategy to build our brand together with our dealer and representative support team than with Andrew Ard and Bob Grubbs,” CAT founder Brian Barr, said.
Ard noted that there isn’t any manufacturer in the industry in a better position to work with the architectural, design, and builder communities than CAT and Newport. “The investment that CAT and Newport are making here represents a serious commitment to implementing world class dealer and representative support for leading our industry where we need to be,” he said.
CAT and Newport will be discussing and displaying their new plans at CEDIA EXPO next month, with an extreme new display wall demonstrating the message “We Fit,” together with their line-up of the CAT amplifiers and Theta Digital.
CAT and Newport, with offices in Sacramento and San Diego, have been producing state of the art audio systems for more than 20 years. The brands and franchises supported by them are CAT, CAT Elite, CAT MBX, Newport Audio, and Theta Digital. For more information, call 888.432.7228.