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2023 CEDIA Shares: PowerHouse Alliance

PowerHouse Alliance gives Residential Systems readers a sneak peek at what the company is planning for its CEDIA Expo 2023 exhibit.

Dennis Holzer, executive director, PowerHouse Alliance
Dennis Holzer, executive director, PowerHouse Alliance

In our series of #CEDIAShares blogs, we’re talking with exhibitors about the hottest technologies and trends they’re looking to see at CEDIA Expo 2023.

Q&A with Dennis Holzer, executive director, PowerHouse Alliance.

Why exhibit at CEDIA Expo 2023?

The PowerHouse Alliance participates in several key shows and events throughout the year, but CEDIA provides one of the largest platforms for our members to connect with their core customers. While our members are deeply rooted within their local communities, there is something about a tradeshow environment that energizes new conversations and helps further build business. The show also provides an undeniable pulse for where the industry is and where it is heading. We’re excited to see what our vendor partners have in store for the show this year.

 What is the most exciting trend you expect to see at the show?

The blurred lines between residential and commercial projects is nothing new, but we are excited to see how these sides of the market intersect in a tradeshow setting with the introduction of the Commercial Integrator Expo co-locating with CEDIA Expo. We know that many of our dealers service commercial projects like restaurants and bars, but there is plenty of room to expand in the crossover market.

For example, as hybrid work continues to grow, dealers who already have that light commercial experience can capitalize on helping equip corporate offices with the technology they need to be successful. While experienced with traditional AV systems, this year we expect dealers to have new opportunities to explore commercial categories that they may not have considered adding to their portfolio before — such as video bars.

Another great example of crossover potential lies in MDUs. According to Parks Associates, 30 percent of US broadband households live in multi-dwelling unit (MDU) housing and there are 700K multifamily properties in the United States. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes, and dormitories. Consumers are more tech-savvy than ever, and these complexes become even more appealing when they come with automated shades, smart locks, and smart thermostats. But consider the digital signage that an apartment complex may need for common areas or maybe the developers want to provide a commercial-grade home theater for use — this requires selecting the right product mix and one that dealers will be able to investigate at CEDIA Expo this year.

So many of our vendor partners have lines across both the residential and commercial space and are prepared to help dealers gain the skills and access the product they need as they pursue new opportunities.

What will you focus on at the show?

As always, the PowerHouse Alliance is hyper-focused on growth for our members, vendors, and dealers. Our team just wrapped up another successful national sales meeting in early July and dealers can expect to see a lot from PowerHouse in the coming months — from new vendors and new product lines to new member locations.

Supporting our local dealer communities is at the core of every decision we make, and we can’t wait to share what we have been working on.

Along with our slate of new initiatives, the PowerHouse Alliance looks forward to showcasing vendor growth across the audio, smart home, networking, lighting, and commercial categories with Samsung, Nice, JVC, Vanco, Wyrestorm, Focal, Legrand, , Metra, Sennheiser, URC, eero, Aruba, Russound, PowerShades, Peerless-AV, MantelMount, Lilin, Arlington, A2V, Cresza, Simply 45, and more.

To learn more, check out PowerHouse Alliance in booth 2547 at CEDIA Expo 2023 and visit