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APc Launches A/V Channel Partner Program

The company has put together a cache of benefits for industry dealers who want to access its products.

Denver, CO–American Power Conversion has unveiled its APC AV Power Champions Program, a partner initiative that provides exclusive partner benefits for participating dealers.

“APC identified a need in the custom AV channel for a structured program that provided dealers with improved access to the legendary reliability we are synonymous with,” said Joe Loberti, general manager of APC’s Consumer Network Solutions group. “APC AV’s Power Champions Program offers dealers essential education tools and product information that allows them to boost sales of our award-winning solutions, thus increasing their revenue opportunity.”

APC AV’s Power Champions Program gives participating dealers distinctive benefits including dedicated support resources; sales, marketing, and education tools; and discounted demo units. In addition, program members will be able to participate in APC’s AV Trade-Up program, which allows dealers to trade in any power product, regardless of its manufacturer or its working condition, for the latest APC AV technology and receive a discount on the new purchase. This is a cost-effective way to upgrade existing AV units and protect a customer’s valuable hometheater investment.

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