Atlona Launches New Brand Identity - ResidentialSystems.com

Atlona Launches New Brand Identity

At InfoComm this week in Orlando, Atlona Technologies is unveiling of its new corporate identity, in an effort to provide integrators and consumers with a stronger and more unified brand to endorse product reliability and customer satisfaction. In rolling out its new global brand, Atlona has created an updated cor
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At InfoComm this week in Orlando, Atlona Technologies is unveiling of its new corporate identity, in an effort to provide integrators and consumers with a stronger and more unified brand to endorse product reliability and customer satisfaction.

In rolling out its new global brand, Atlona has created an updated corporate look, motto, and product lines, all supported by a strategic management restructuring.

Atlona has segmented its offering into three product lines: Atlona Home, Professional, and Industrial. Heading the sales force driving the new Atlona product lines is sales director Kevin Billingsley. Recently appointed international sales manager Jon Baker will manage the company's international presence.

With content in homes taking many forms and coming from a variety of sources, Atlona Home products will provide the tools to share media across multiple rooms, devices, and formats, the company said. General manager Colin Burke McClure will lead the Atlona Home line.

Atlona Professional, with general manager Mike Grubb at the helm, allows integrators to create scalable, customizable solutions for customers in residential and commercial AV applications. This line of products provides a full range of solutions that cover almost every conceivable issue contractors may face in any digital AV system setup.

Atlona Industrial, headed by sales manager Christopher M. Gillespie, is designed to satisfy the requirements of government, education, broadcast, healthcare, and other high-sensitivity applications by bridging the gap between AV and IT.

In addition to new product line managers, a new sales director, and an international sales manager, Atona's marketing team has made changes to enhance product line marketing as a whole. Marketing director Chris Bundy will head the Professional/Industrial lines, while recent addition Brent Baer has taken the position as Atlona's Home marketing director. The company’s newest hire, Raymond Moore, has taken over as public relations and events marketing manager, covering every market. The additions to the company represent an increase in employees of more than 40 percent over the past year.

"We are very excited to unveil the new Altona at InfoComm 2011. From new product lines to new faces, we have made a number of changes that we feel offer a more unified brand for our customers," said Atlona president and CEO, Ilya Khain. "Our new direction builds on our past success to take our technology to new and exciting places, advancing digital connectivity for the industry as a whole."

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