Startup luxury brand AudioXperts revealed more details about its positioning and marketing strategy yesterday at a press conference where founder Eli Harary called the luxury market for home audio products “vastly underserved.”
Eli Harary
Harary, a 40-year audio-industry veteran, described the selection of home audio products for luxury consumers as “very limited” and said most of the available products “pay little to no attention to design or simplicity of operation.”
He also said sales of luxury-brand products in general are “still skyrocketing” despite the slow-growth economy.
During the event, AudioXperts demonstrated its tabletop docking music systems and two 4TV under-TV audio “consoles.” The latter are slim audio platforms that sit on top of furniture and under a flat-screen TV. The products will be joined at the CEDIA Expo by the Korners series of “room/designer-friendly” high-performance component speakers and powered subwoofers.
To read the full story, visit TWICE.com.
Read more from Residential Systems about the EVA line of eco-friendly tabletop docking systems, here.
