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Boston Acoustics Changes Name of Flagship Speakers

Prompted by feedback, the company has rechristened its Vista line as the VS Series.

Peabody, MA–Boston Acoustics has changed the name of new flagship loudspeaker series, previously introduced as Vista, to VS Series. The new VS moniker, which signifies the launch of a new Vision in great Sound, was chosen to reflect the best attributes of the unique speakers, which combine richly detailed audio performance with visually striking, furniture-grade cabinetry and beautiful designs. In addition to spotlighting key attributes of the series, the name change will also avoid any potential confusion with similarly named products.

Boston Acoustics senior VP and general manager Eli Harary, noted: At Boston Acoustics, we listen very closely to the feedback and suggestions of our valued channel partners, distributors and retail customers, and our sole aim is to provide all our customers with the easiest and most efficient way to experience the benefits of our products. Based on input from CEDIA, we decided to change from Vista to VS, underscoring the message that this new flagship series represents a new Vision in great Sound. We are currently making all necessary adjustments to our promotional materials and we foresee no impediment to the timely and successful market introduction of these exceptional products.