Bowers & Wilkins is launching a new division October 1, for what is calling “New Media” product development. Jan McNair has been appointed to lead the new division and launch a range of products over the next six months.
With the launch of the company’s Zeppelin iPod solution two years ago, Bowers & Wilkins’s goal was to use its engineering and design capabilities to deliver best-in-class audio products to the new digital consumer. The creation of the New Media division will enable the company to introduce the Bowers & Wilkins experience to a new and growing consumer segment.
“Over the next six months Bowers & Wilkins will launch a series of new media products that extends the Zeppelin family and enters the PC speaker and headphone categories,” McNair says. “All products offer the digital consumer the same premium listening experience and best-in-class product design Bowers & Wilkins has delivered to millions of customers since 1966.”
According to McNair, the Bowers & Wilkins New Media division is expanding its channel partnerships to include premium retailers of these new categories of products.
The company now has three divisions: Bowers & Wilkins Loudspeakers, Bowers & Wilkins New Media, and Bowers & Wilkins Automotive.