Catalyst AV has announced a new member — Profit Line Distributing located in Novato, CA. Independently owned, Profit Line services Northern California, Northern Nevada, and Hawaii.
“We chose to join Catalyst AV as the group shares our basic philosophy and business practices: hands on expertise, relationship-based loyalty, and personalized customer service and training for our dealers,” says Profit Line Distributing’s CEO Jim Haigh. “We have started 2021 with strong growth and joining Catalyst AV will only strengthen our position. We expect to triple our wire and cable sales before the end of the year.
“At Profit Line, we help dealers design systems and are available to take their calls. We answer our own phones, with no menus to wade through. Our dealers will benefit from our association with Catalyst AV who, like us, can turn on a dime and implement improvements and address problems almost immediately, unlike larger groups where there are a myriad of layers [to go through] to make a change for the better.”
For more information, visit www.catalystav.com.