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CEA Helps Independent Retailers

New partnership with The Retail Owners Institute enables free access to online resources.

Arlington, VA–The Consumer Electronics Association (CEA) has formed a partnership with The Retail Owners Institute (The ROI), a web-based, self-help resource on key financial topics important to independent retailers. CEA members will receive free access to The ROIs financial management information, online calculators for retail math, planning tools, how-to-articles and much more.

CEA strives to help its members grow their businesses, said PARA director Kerry Moyer. Free access to The ROIs online financial resources, a $499 annual value, provides another valuable opportunity for CEA members to develop a stronger, more successful retail business.

Current CEA member benefits include member savings programs, promotional opportunities, consumer outreach and education, training and certification programs, and a member to member directory.

The ROIs online information and resources serves a growing, worldwide audience of more than 26,000 unique visitors each month. More than 200 pages of web content exclusively designed for independent retailers are available around the clock. Log-in information for The ROI is available for CEA members at