Hudson, WI–Best Practices, a consultancy led by Michael Benedict, has launched a strategic sales and marketing venture to help home-service companies operate more profitably.
Best Practices serves all major home-service industries including alarm, HVAC, home-theater and sound, automation, drapery and carpeting, plumbing and electrical companies and associated manufacturers. Twenty-year veteran Michael Benedict, director of the GE Security Pro program and creator of the Security Pro Dealer Web Network, is the principal of the firm.
“Only a handful of companies take advantage of best practices in their service industries,” Benedict said. “The rest do what everyone else does and those companies just blend in with the crowd. Our customers are residential installation companies that want to stand out and earn a greater share of the market-and manufacturers who want a strategic partner in sales and marketing.”
“Our concept of strategic marketing is to do what nobody else is doing,” Benedict added. “We find ways to distinguish companies and uncover opportunities that place them foremost in the minds of customers.” Because best practices bring about the greatest change in the shortest amount of time, they also have the most immediate impact on profitability, Benedict added.
“In some ways industry consolidation in the home-service sector has outrun its own ability to stay in touch with its customers,” Benedict said. “Best Practices is a three-way bridge linking manufacturers, installing companies and their customers to improve profitability through improved communication.”
For more information, visit www.bestpracticesinc.biz.