Directly AV, a B2B platform connecting professional AV integrators directly with manufacturers, is marking the launch of its new trade platform with the introduction of Concerto by Cinema Luxe, a modular media wall designed to give professional AV integrators a new addition to their projects.
Combining the character of bespoke joinery with the simplicity of a defined product, Concerto brings furniture and technology into one conversation. It gives installers a starting point for a media room, with the freedom to specify the AV equipment and services around it.
Mike Beatty, founder and managing director of Directly AV, says, “We were keen to launch Concerto and Directly AV together because it shows exactly the kind of opportunity we want to bring to installers. It’s a beautiful product with practical thought behind it, giving integrators something compelling to present alongside their technology and installation expertise.”
Designed by Cinema Luxe, Concerto includes dedicated cable routes and cabinet provision for subwoofers and rack-mounted equipment. For projects suited to its standard dimensions, it removes the need to commission a separate joinery design each time.
Darren Barker, design director at Cinema Luxe, says: “We wanted Concerto to feel like a considered piece of furniture, with the technology properly accounted for from the beginning. The aim was to bring the care we apply to bespoke interiors into a defined product that integrators can specify with confidence, and clients can make their own through the choice of finishes.”
Four joinery finishes, three stone effects, and three hardware finishes create 36 combinations, all at the same trade price. Clients can explore different looks while keeping the furniture budget consistent, with physical samples used to confirm color and texture before ordering.
The initial model measures 3636 mm wide and is designed around 83- or 85-inch televisions, subject to checks against the exact screen, bracket, and technical drawings. Supplied as furniture, it arrives by two-man delivery in pre-piloted, semi-rigid sections for on-site assembly. AV equipment and installation are arranged separately.
Explore Concerto and register for trade access at www.directlyav.com.
