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DMF and One Firefly Partner on Lighting Campaign for Dealers

Campaign is designed to help homeowners understand the benefits and impact of high-performance lighting.

DMF Lighting and One Firefly partnership

One Firefly and DMF have announced a new partnership and program to offer dealers a new way to grow their business with DMF lighting solutions. DMF has partnered with One Firefly to introduce a new, fully-sponsored marketing campaign for their top dealers.

This integrated, solutions-focused marketing campaign is designed to help homeowners understand the benefits and impact of high-performance lighting. Executed by One Firefly, it is free for qualifying dealers and will target new and existing clients with emails, paid advertising, live chat, and a cloud-based landing page. Designed with the dealer’s schedule in mind, it will only take a few minutes of their time to get started.

“We’re excited to extend this very special co-marketing opportunity to our Power and Elite Dealers,” says Mike Libman, national sales director, residential systems at DMF Lighting. “The program, developed by DMF and One Firefly, has been designed to support our CI channel dealers with a robust targeted marketing campaign to attract new customers to their businesses. The complimentary program is provided to our Power Dealers for three months and extended to six months for our Elite Dealers.”

“We could not be more honored and excited to partner with an industry leader like DMF to help drive the lighting category forward,” says Jessica Weiss, director of marketing & strategic partnerships at One Firefly. “With this integrated marketing strategy, dealers will have a unique opportunity to drive growth for their business with lighting fixtures. We look forward to helping dealers increase awareness and sales opportunities in their local markets with the latest DMF solutions.”

To learn more about this partnership and the program, email [email protected].

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