Washington, DC — Harman International Industries Incorporated signed a global alliance with UK-based loudspeakers manufacturer, B&W Group Ltd. The agreement appoints Harman as global representative for future applications of Bowers & Wilkins technologies to the automotive OEM sector on an exclusive basis.
This partnership adds a rich dimension to our automotive business, where brand differentiation is increasingly desired both by OEM customers and their end users, said Dinesh Paliwal, Harman CEO. Leading luxury automakers are currently installing solutions based on our Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and other brands. We are delighted to add the legendary Bowers & Wilkins name to Harmans family of premium brands, and we look forward to further enriching this important market segment.
Under the terms of the agreement, Harman will design and develop new branded audio solutions for the automotive sector in collaboration with Bowers & Wilkins. The two companies will blend their technical and commercial strengths based on more than 100 years of combined expertise in the premium audio field.
Financial terms of the agreement were not disclosed.