Anaheim, CA–Home Entertainment Source (HES) has added a Sunfire program for members of its buying group. The factory direct program is set to launch on October 1, 2008, and will include individual as well as group incentives. Group members will be subject to approval and authorization by Sunfire.
We are very excited to announce a partnership with a brand thats so well respected by our members. The performance of the product and Sunfires market strategy offer a great solution for our group, stated Jim Ristow, executive vice president of HES.
Throughout our 14 year history, Sunfires unconventional approach to research and design has resulted in products that have positively impacted the audio industry as a whole. Introducing these products through qualified, professional dealers has always been tantamount to the successful growth of Sunfire.The partnership between Home Entertainment Source and Sunfire is a natural fit as we combine the expertise of many of the finest dealers in the U.S. with the relevant home theater products we sell. We are all looking forward to tremendous success. stated Mark Weisenberg, general manager of Sunfire.