Columbia, MD–iBiquity Digital Corporation, the developer of digital HD Radio Technology, has re-launched its retail sales training website, www.hdradiouniversity.com.
The HD Radio category, which now includes a comprehensive listing of all HD Radio products, offers a huge new sales tool for retailers, said Bernie Sapienza, vice president, retail business development, iBiquity Digital Corporation. The sales staffs at more than 10,000 retail locations, including Best Buy, BJs, Circuit City, Frys, Pro Group members, RadioShack, Sharper Image, Wal-mart, and online at Crutchfield and Amazon.com, and many more, are crucial to the consumer experience of HD Radio broadcasting. We have designed HD Radio University to be a straight-forward, efficient approach to helping salespeople stay up-to-date on new products and maximize their sales.
Titled The HD Radio Story, the learning site covers the basics of HD Radio Technology as well as new advanced features such as the recently announced iPod iTunes Tagging for HD Radio Technology. It includes tips for bringing the features and benefits of the category to the consumers attention. HDRadioUniversity.com will add specific product feature details on a SKU-by-SKU basis. Further, the site will be continually updated to capture new developments in HD Radio Technology and HD Radio broadcasting.
HD Radio broadcasting is sweeping the country, available to over 80 percent of the population. More than 1,500 AM/FM stations are currently offering subscription free digital content, including more than 700 multicast stations offering unique formats and content. All a consumer needs is a new HD Radio receiver; the content is free
HD Radio receivers for the car and home are available from many brands, including Accurian (by RadioShack), Alpine, Audio Design Associates, Audiovox, Cambridge SoundWorks, DaySequerra, Denon, DICE Electronics, Directed Electronics, Dual, ECLIPSE by Fujitsu Ten, Integra, Jensen, JVC, Kenwood, Marantz, Niles Audio, Onkyo, Polk Audio, Radiosophy, Rotel, Sangean, Sony, Visteon, Yamaha with many more under development. HD Radio receivers are also available in all BMW vehicles and in the MINI Cooper and Cooper S hardtops, as well as Ford vehicles through Ford dealers. Hyundai and Jaguar will include HD Radio receivers on select 2008 model vehicles. A total of 13 automotive brands, representing 69 different vehicle models, have committed to launching the technology in the next few years.