Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Lawrence Davis Joins VITAL as New VP Business Development  

Brings four decades of experience to CI-centric business coaching and software company.

VITAL - Lawrence Davis
Lawrence Davis

VITAL has announced the first step in their growth plan with the hiring of industry veteran, Lawrence Davis, as VP business development. Davis has held executive roles at some of the CE industry’s top brands. His most recent position as VP supplier relations for Portal, where he helped take the company from a start-up to profitable within a five-year period. His other roles have included VP sales and marketing at Atlantic Technology, VP sales at Artison, NSM at Monster Cable, and VP of retail development at Bang & Olufsen America. His successful tenures, industry relationships, and connections nurtured over four decades are noteworthy.  Davis will report to Matt Bernath, VITAL’s president.

“I’m excited to be part of the VITAL Team, I’ve devoted most of my career to helping dealers grow, profit, and prosper, and that’s what the VITAL Method does. I’m looking forward to spreading the benefits of VITAL to a much broader segment of the CI channel, both dealers and manufacturers alike,” says Davis.

“I am thrilled to have someone as seasoned and well known at Lawrence as our VP business development,” says Bernath. “Our plan from day one was to scale up, grow to assist more CI dealers, and build our team as we grow with more talented people. The VITAL Method works and is scalable to cover the needs of the entire CI channel over time.”

Lawrence Davis can be reached at [email protected].

For more information, visit