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LG Joins Azione Unlimited

LG Electronics USA has become an Azione Unlimited (AU) partner and member for 2015.

LG Electronics USA has become an Azione Unlimited (AU) partner and member for 2015.

According to AU President Richard Glikes, the addition of LG and its OLED and 4K Ultra HD product lines to the Azione Unlimited family brings industry-leading display technologies and a powerful brand name to the AU’s custom dealers and their discerning customers. “LG’s philosophy of product and market leadership, backed by a truly amazing new 2015 product line, goes hand-in-hand with Azione Unlimited’s vision of Share, Trust and Prosper.”

“Integrators represent a key part of LG’s 2015 growth strategy for key products such as OLED TV,” said Rick Calacci, Vice President of Regional Sales, LG Electronics USA. “Joining Richard and AU on this journey will help us achieve that goal, as our new 4K OLED products are perfectly suited for the clients that Azione Unlimited dealer members are servicing.”

As the first to introduce 4K Ultra HD TV to the United States and as the undisputed industry leader in OLED TV, LG is uniquely positioned to serve the custom-installation market, Calacci explained. LG’s expanded line of 2015 4K Ultra HD TVs offer unmatched picture detail, while LG’s 4K OLED TVs represent the future of display technology today, delivering incredible color accuracy and an infinite contrast ratio for brighter, more lifelike images in super-slim and elegant 77-, 65- and 55-inch flat and curved displays.