Netsertive has created a dedicated security industry marketing solution, to be led by industry veteran Shannon Murphy.
The new offering is in response to the growing need of manufacturers of security equipment, along with residential and commercial security integration companies, to successfully target local customers online, even as they primarily do business “offline.”
Netsertive’s technology platform, time-tested in additional select industries, specifically addresses the needs of small to medium-sized security integration companies and their suppliers, the company says.
According to a 2010 study from media consulting firm BIA/Kelsey, 97 percent of consumers use online search engines (including Google, bing and Yahoo!) to research products and services in their local area before making a purchase.
“If a security integrator, or national equipment manufacturer, is not beating the competition with an online presence — and proper targeting — it will undoubtedly lead to missed sales opportunities,” said Brendan Morrissey, CEO, Netsertive. “Online search has become the first step for consumers and commercial customers researching security products and services, and this represents an incredible opportunity for local ‘offline’ businesses to generate new recurring revenue streams.”
To support these efforts, Netsertive has hired Shannon Murphy as director, business development for the security industry. Murphy has 10 years of marketing experience in the security and custom electronics industries. Her most recent experience includes serving as vice president of business development for the Electronic Security Expo, Electronic Security Integrators Forum and the CE Pro 100 Summit. Murphy holds a Bachelor of Arts degree in international studies and an MBA in marketing from Bentley University.