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Nice Consolidates North America Organizations, Phases Out Nortek Branding

Company also announces new additions to executive leadership team.

Following the acquisition of Nortek Control in October 2021, Nice has announced plans to form a single entity in North America by consolidating all its essential operations under Nice. Nortek Control will complete a transition to the Nice brand within the year. 2GIG , ELAN , Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode, and HySecurity will continue to go to market as brands of Nice.

Nice - Nortek - Logo

The combination, according to Nice, will create a powerhouse in North America, and provide partners with access to the entire regional product portfolio while demonstrating that all the individual companies are stronger together. The move will position Nice as one of the largest single-source manufacturers of smart home and building automation solutions in the North American market. Integrators, dealers, and distribution partners benefit from access to greater opportunities with a broader solutions portfolio of integrated smart and connected products.

“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” says Edoardo Malfè, president & CEO, Nice North America. “The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.”

Related: Get to Know Nice

Joining Malfè at the helm, Luca Longhin, a veteran of Nice will co-lead Nice North America as deputy CEO. Together, they have assembled an experienced and diverse leadership team to chart the course and achieve aggressive growth targets set by the consolidated organization.

Industry veterans Paul Williams and Lisa Potok join the new leadership team, bringing unique perspectives and decades of experience to the group. Williams joins as chief product officer and Potok joins as chief financial officer.

Internal promotions within Nice and Nortek Control complete the executive leadership team bringing industry-specific expertise and experience to the table. Amanda Repp steps into the newly created role of chief people & diversity officer. Jim Hardiman will take over as general manager of the China Innovation Center. Jari Niemela was recently announced as chief technology officer. Craig Copley becomes chief information officer. Mark Owen Burson is named chief marketing officer and Daniel Schatz will serve as general counsel.

The internal organization changes listed above are effective as of today.

In a letter to dealers, Malfè wrote: “Even though the Nortek Control name is changing, how we work together remains the same. You can count on working with us as you normally do today, and we’ll make sure your cross-brand orders are processed seamlessly. Communication and business channels remain untouched and, as we progress through this process, we will provide plenty of notice on any meaningful changes that will affect your business.”

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