Features
How Relevant Is Your Brand?
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
branding
News
ADI Unifies AV Products Distribution Offerings
Integrates Herman Pro AV and Shoreview Distribution under ADI Global Distribution brand; Herman Integration Services remains value-added service.
News
Nice Consolidates North America Organizations, Phases Out Nortek Branding
Company also announces new additions to executive leadership team.
Features
Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
Features
Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
News
Metra Home Theater Group Changes its Name to MetraAV
With growth in resimercial business, company expands company to also Include commercial integration products.
Blogs
Be a Brand Ambassador, Not An Abuser
It is always easy to sell negatively. By that I am referring to those sales people who sell the negative of their competition instead...
CEDIA Show
CEDIA 2015 Attendance Up, New Branding Unveiled
CEDIA 2015 saw a 16 percent increase in integrator attendance and a 6 percent increase in the number of exhibitors participating in the show.
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