Sony XBR-X850D 4K Television
Sony Electronics recently participated in streaming trials of live 4K sporting events, including the first live North American soccer broadcast in 4K by Univision Deportes. The events were streamed in 4K via the NeuLion Digital Platform and delivered to Sony 4K HDR Ultra HD TVs that had integrated the NeuLion 4K Streaming SDK. The streams were viewable to exclusive audiences at locations in Florida , New York and California. These streaming events, which began in early 2016, are planned to continue through the summer.
"Sony 4K HDR Ultra HD TVs are the logical choice for these 4K events because with our experience in 4K HDR shooting, editing, recording, storage, playback, and transmission, we understand 4K display technology like no other company," said Sunil Nayyar, director of product marketing, TV and projectors, for Sony in North America. "These 4K live streaming tests reveal that the streaming and broadcast of live 4K sports is on its way to consumers in the near future. And Sony's line-up of 4K HDR Ultra HD TVs are ready today."
Univision Deportes, the multimedia sports division of Univision Communications, produced the first live North American soccer event in 4K for a friendly match between Mexico's national team and Senegal, which took place at Marlins Park in Miami, Florida on February 10. It was exclusively to Sony 4K HDR Ultra HD TVs with the integrated NeuLion 4K Streaming SDK. NeuLion partnered with Univision Deportes to deliver the 4K live stream.
"What makes 4K so exciting is how it enhances the experience for our fans and how we can boost their passion for our sports in a truly immersive way," said Olek Loewenstein, senior vice president of strategy and operations for Univision Deportes. "Soccer matches are won and lost with lots of detail on the field of play, and with 4K, the fans are closer than ever to the insider experience…With the proliferation of 4K-capable devices and content, we are excited to take this first step to deliver a soccer match in 4K with NeuLion and Sony."
Univision Deportes has more 4K events coming up this year, including the final of the Copa America Centerio. As the lineup of 4K events grows, Univision Deportes and other NeuLion customers are expected to deliver the new 4K services targeting devices like Sony's 4K UHD HDR TVs.
"NeuLion is very excited to partner with Univision and Sony to create an end-to-end solution for the delivery, monetization and distribution of live 4K video on the world's most popular devices," said Kanaan Jemili, CEO of NeuLion. "These events are proof that live 4K sports are the wave of the very near future."
Over 20 Sony professional 4K HDC-4300 cameras were used to capture this soccer match. The 4K mobile unit provided by NEP contained numerous Sony production monitors and edit stations, alongside the NeuLion solution for real time encoding and streaming.