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Theory Audio Design Builds Worldwide Sales Force

Adding a director of sales, U.S. rep groups, and international distributors, the loudspeaker and electronics manufacturer prepares to ship its first seven products.

Joshua Trujillo
Joshua Trujillo

Theory Audio Design has announced a new director of sales, Joshua Trujillo. Since joining the company in Q3 2019, Trujillo has been working on building Theory’s domestic and international sales force from the ground up in preparation for worldwide availability of its first seven products in January 2020.

Trujillo joins Theory Audio Design with 16 years of experience working across the AV industry. Trujillo spent 13 years with custom integration company, Logic Integration of Lone Tree, CO, where he worked his way up from technician to director of sales and design. Trujillo also brings valuable experience working in product marketing for Sonance and regional sales management for Atlona.

Representing Theory in the U.S. thus far is ByDesign Vision & Sound Marketing in the Southwest, AV Partners in the Pacific Northwest, Performance Sales & Marketing in the MINK states, Elite 3 Pro in the TOLA territory, PSG in the Southeast, Envision Technology Advisors in Florida, DSG Metro in the New York metro and New Jersey area, and Fluxus Group in the Northeast. Theory is also working on building its international distributor network, with distribution through Cogworks in Australia and ANVIMEDIA in India to start.

Theory loudspeakers and amplified loudspeaker controller will be available worldwide in January 2020. Interested reps and distributors are encouraged to reach out to Joshua Trujillo at [email protected] to join Theory’s exclusive group of authorized resellers.

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