SIM2 Launches New Hybrid Laser Projector SIM2 USA has launched the SIM2xTV, a new projector designed to simplify big-screen home entertainment.By RS Staff Published: August 29, 2016 ⋅ Updated: April 15, 2019 SIM2xTV by SIM2 Delivering 2,900 lumens from a hybrid LASER light engine, SIM2xTV has been engineered to project a highly detailed image of up to 110-inches on a wall surface, effectively creating an “invisible” display solution. The SIM2xTV can be placed upon furniture or ceiling mounted, while the SIM2xTV INV model can be built into any furniture to become an invisible part of the decor. The quiet-running SIM2xTV can project an image on a light-colored wall or video screen. The SIM2xTV in a model living room “The concept of SIM2xTV is to create a new sales opportunity for integrators who wish to offer their clients an invisible high-performance video solution,” said SIM2 USA VP of Sales Adam Gold. “The industrial design of this new model is absolutely beautiful, featuring a trapezoidal chassis topped with a crystal glass surface with a sophisticated optical coating. There is nothing quite like SIM2xTV available on the market.” As part of a brand revitalization initiative for the U.S. market, SIM2 has created new dealer-friendly service and support policies to establish itself as dedicated channel partners for professional integrators. SIM2 will be establishing an exclusive dealer network and providing extensive support and training seminars. The SIM2xTV features a two-year parts/labor warranty and 30-day advance replacement. The SIM2xTV is available now through authorized SIM2 dealers with a U.S. MSRP of $15,000. (SIM2xTV INV from $18,000, for built-in “invisible” installations). SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.