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StormAudio Joins Azione Unlimited

High-end preamp/processor and amplifier manufacturer joins buying group.

StormAudio has announced that it has joined the Azione Unlimited buying group. Azione Unlimited consists of 201 dealers and select participating manufacturer-partners that work together to collectively grow their businesses. This is accomplished by way of special vendor-specific sales and marketing and training programs, along with the collective “think tank” that all parties bring to the table. Led by industry veteran Richard Glikes, the group is in its 7th year of operation.

Playing at the top end of the custom residential channel and progressing steadily since its 2016 launch in the U.S., France-based StormAudio offers a line of immersive audio preamp/processors and amplifiers. The processors are available in 16-, 20-, and 32-channel analog and digital configurations. All incorporate Dolby Atmos, DTS:X, Auro-3D, and Dirac Live Room Calibration.

Under new leadership in the U.S. by recently-appointed national sales manager Gary Blouse, Azione is the first buying group that StormAudio has elected to participate in. “As we begin to execute our plans for 2019 it made perfect sense to align with Azione. We are encouraged by Azione’s collaborative environment and confident that together we will further elevate its dealers’ already high standards for cinema performance,” says Blouse.

“Azione Unlimited is the most selective group when it comes to vendor partnerships,” says Azione Unlimited Founder and President Richard Glikes. “The addition of StormAudio into the Azione ranks was an easy decision. Storms’ processors are best-in-class, with a reputation of superior sound quality and unparalleled flexibility. Our dealer members’ desire to sell the finest brands make this a cherished marriage and a recipe for amazing success.”

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