TIG Global PR has announced the appointment of Katharine “Kat” Wheeler as partner and strategic director, marking a milestone in the agency’s continued expansion within the AV, design-build, and consumer technology markets. Wheeler brings two decades of experience leading global marketing communications, integrated brand programs, and strategic initiatives for some of the industry’s most influential companies.
In her new role as partner and strategic director, Wheeler will serve as a senior leader overseeing client strategy, agency operations, talent development, and business growth. She will guide strategic communications planning, elevate client service and account leadership, strengthen editorial and media relations programs, and support new business initiatives while helping expand the agency’s internal structure, processes, and training. Her addition enhances the leadership team alongside partners Carol Campbell, Douglas Weinstein, Eric Schwartz, and Veronica Esbona, and reinforces TIG Global PR’s commitment to delivering best-in-class integrated marketing communications across its rapidly growing client base.
“Bringing Kat into the leadership team is a pivotal milestone for TIG Global PR, coming a year and a half after our inception and during a period of strong growth and expanded capabilities,” says Veronica Esbona, partner and managing director. “She brings a unique blend of strategic insight, operational excellence, and deep industry knowledge. Her leadership elevates our ability to serve clients at the highest level and positions us for continued growth as we expand our global PR and integrated marketing services.”
Wheeler brings a strong, multi-disciplinary background spanning sales leadership, product marketing, and integrated communications across the residential AV, pro AV, collaboration, and technology integration sectors. Most recently, she served as an account executive at One Firefly, where she partnered with integrators to accelerate growth through digital marketing, branding, and strategic storytelling. She also contributed thought leadership to leading AV publications, was featured on the Automation Unplugged podcast, and earned multiple AI and generative-AI certifications to advance clients’ digital strategy.
Prior to One Firefly, Wheeler was product marketing manager at Mersive Technologies, shaping go-to-market strategy and crafting narrative-driven content that increased adoption in the competitive collaboration space. Earlier roles at Snap One, Sapphire Marketing, Dorrance Audio Marketing, and other AV manufacturers and rep firms further established her leadership in channel development, territory management, and strategic communications. Managing more than $22 million in annual sales and mentoring multiple regional teams, she brings a rare combination of commercial insight, marketing expertise, and industry perspective, making her a uniquely impactful strategic leader for TIG Global PR. In addition to her work in the AV industry, Wheeler is also the author of two tech-mystery novels, further strengthening her expertise in narrative craft and audience engagement.
“Storytelling has always been the heart of great brands — not just what you say, but how you say it. I’m thrilled to join TIG Global PR as partner and strategic director,” says Wheeler. “TIG’s foundation of trust and long-standing industry relationships creates an incredible platform for growth. I look forward to helping our clients clarify their voice, elevate their impact, and expand our global presence as we write the next chapter of the agency together.”
For more information, visit www.tigglobalpr.com.
