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Roku Announces Pro Series TVs

Brings together a 4K QLED display with Roku’s operating system and enhanced streaming capabilities.

Roku has announced the new Roku Pro Series TVs, further expanding the lineup of Roku-branded televisions to bring more choice to consumers. Building on the success of Roku Select and Plus Series TVs, the Roku Pro Series delivers a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment. The new models will be available in the U.S. in spring 2024.

Roku Pro Series Television

Available in three sizes, 55, 65, and 75 inches, Roku Pro Series TVs bring together everything Roku customers have come to love in a refined hardware design. Roku Pro Series TVs feature a 4K QLED display, Mini-LED, local dimming, enhanced audio technology for a wide cinematic sound, and a new modern design that rests flat against the wall. Powered by Roku’s operating system and equipped with a new premium Roku remote, the Roku Pro Series models feel elevated yet familiar and intuitive, providing consumers with an enhanced Roku streaming experience.

Roku also announced today that Roku Smart Picture, a new set of features, will come to the Roku TV program in spring 2024. Created by Roku’s Picture Quality Tuning Team for all Roku TV models, including the Roku Pro Series, Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture for an optimized viewing experience — ensuring that consumers are getting the best presentation of their favorite content every time.

Roku Pro Series TVs, available in sizes between 55 and 75 inches, along with an optional mount developed by Roku that marries both design and functionality, will be available in the U.S. beginning spring of 2024 with retail prices under $1500.

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