Q&A with Scott Stephenson, senior director of product, global motorization at Hunter Douglas.
Why CEDIA Expo 2022?
CEDIA Expo is the place to connect with new and existing dealer partners and to showcase the ever-expanding opportunity for the custom channel in the smart shade category; it is also the premier location for live demos. Ahead of CEDIA Hunter Douglas has had several category-defining launches, and CEDIA Expo 2022 will be the first time many dealers will have the opportunity to see and experience them in person. We also will have two booths this year — one that will be showcasing PowerView Gen 3 across our unparalleled variety of shade types and another that will be providing dealers an exclusive preview of some very exciting innovations we’ve been working on.
What is the most exciting trend you expect to see at the show?
The conversation around health and wellness has really gained momentum in our channel and there are some really creative solutions entering the space. Lighting and shading of course play a big role within this ecosystem of technology and we’re excited to be part of that conversation as dealers continue to explore what it looks like to consider entering the category.
Additionally, we will be joining the Living in Place Institute for two conversations in the Innovation Hub, and the session Smart Technology Products to Help People Live in Place is another great primer for dealers who are exploring how they can apply their skills and solutions in new ways to enable homeowners to live independently no matter their age or ability.
What will you focus on at the show?
Our main booth (7027) will be a full PowerView Gen 3 experience — showcasing how this system is quick and easy for professionals to quote and install and simple for homeowners to control. PowerView Gen 3 is a reliable, scalable smart shading solution and we can’t wait for dealers to see how seamless it is to set up. In addition to the PowerView Gen 3 system, dealers will be able to see some of our new hardware solutions in person, including the new internal rechargeable battery, the Gateway, the redesigned pebble remote, and the largest variety of shade styles on the market.
There really has never been a better time to dealers to add shades to their portfolio. PowerView Gen 3 has been built front to back with dealer feedback at the heart — coupled with the resources available through our Custom Integrator Program (CIP), dealers can begin specifying shades with confidence knowing it will uplevel their projects and add to their bottom line.
Don’t forget, we have a second booth (6027) where we will be offering dealers an exclusive preview of a new product — you won’t want to miss it.
To learn more, check out Hunter Douglas in booths 6207 and 7207 at CEDIA Expo 2022 and visit www.hunterdouglas.com.