Kaleidescape has announced that Heather Olson Grundeman has joined the company as vice president of customer engagement. Olson Grundeman’s extensive career at the cross section of content and technology will elevate Kaleidescape’s digital content strategy and enhance the consumer experience.
“Heather brings a unique set of skills to Kaleidescape as she championed at home experiences across several media companies, including Sony Pictures, 20th Century Fox, and Warner Bros. Studios,” says Tayloe Stansbury, CEO, Kaleidescape. “In addition, she has pioneered, built, launched and managed innovative in-home entertainment experiences like pay-per-view and Video on Demand, and helped redefine digital storefront experiences to enhance the way customers engage with content.”
In this role, she will be responsible for optimizing and enriching customer experiences across multiple touchpoints. This includes, movie prioritization, licensing, and merchandising, as well as developing analytics-driven integrated customer engagement campaigns.
Olson Grundeman has extensive knowledge of Kaleidescape, having worked with the company for several years at 20th Century Fox. “Over the years I have been a huge advocate of Kaleidescape and admire its entrepreneurial spirit in driving innovations in digital media experiences,” says Olson Grundeman. “Kaleidescape has a unique opportunity to grow both its customer base and engagement with its players, and I believe my competitive and industry insights will help drive its leadership position in digital media.”
Previously, Olson Grundeman was vice president of global digital accounts at 20th Century Fox where she licensed content and designed customer engagement strategies for tech companies such as Apple, Facebook, Oculus, Amazon, and Google. She constructed digital content strategies at the company, catapulting multi-platform engagement and profitability with high-profile tech brands. As executive director of international marketing at Sony Pictures, she pioneered international marketing campaigns and executed strategies across more than 150 territories. She also led analytics and marketing teams, meeting consumer demand by synthesizing data and overseeing catalog strategy and pricing lifecycle for Sony Picture film library releases.
Olson Grundeman holds a bachelor of science degree in business administration and marketing from California State University, Northridge and was elected to an elite group of future leaders at Sony’s Global Business Leadership University program.
For more information, visit kaleidescape.com.
