McIntosh Laboratory has created a new web-based promotional vehicle to showcase its dealers and retail partners
Each month the McIntosh website will spotlight a featured “Dealer of the Month,” highlighting successful practices, innovations, and installation capabilities that the selected dealer uses to grow its business and best represent McIntosh to its customers. The first McIntosh “Dealer of the Month” is Behren’s Audio Video of Jacksonville, Florida.
“We’re proud and honored to be McIntosh’s first Dealer of the Month,” Behren’s Audio Video owner, Bill Behrens, stated. “Our business is constantly evolving and adapting to the ever-changing custom audio-video market, and in today’s economy, it’s more essential than ever for us to promote the things we can do that our competition can’t. This includes showcasing prestigious upscale products like McIntosh, along with our unique abilities to integrate them into beautiful one-of-a-kind custom installations. The McIntosh Dealer Showcase presents us with a perfect opportunity to display our best work to some of the best prospects.”
McIntosh President Charlie Randall added that since his company launched its new website approximately a year ago, its already recorded more than 600,000 hits from consumers and dealers from all over the world. “To fully utilize the site as both an informational resource and a valuable sales tool for our retail partners, we have allocated space on the McIntosh website to highlight the type of work our esteemed dealers can provide,” he said.
In addition to “Dealer of the Month,” the McIntosh Dealer Showcase will include vignettes showcasing various McIntosh dealerships to thousands of potential clients. As the program grows, the McIntosh website will be updated to include recent Dealer Events, unique promotions, installations, as well as customer stories about their systems that demonstrate the installation capabilities of their dealer.