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One Firefly Launches Mercury Plus and Luxepost

Luxepost puts dealers in front of new luxury homeowners before their competitors even know they've moved in.

One Firefly has launched Luxepost and Mercury Plus

One Firefly has launched two new growth solutions for technology integrators: Luxepost, which puts dealers in front of new luxury homeowners before their competitors even know they’ve moved in, and Mercury Plus, which gives growing integrators a premium website and the marketing to make it work, in a single investment. The news follows Luxepost’s win in the Business Software category of Best Installer Tools at the 2026 CE Pro BEST Product Awards, announced at CEDIA Expo in Denver, Colorado.

Luxepost

A new home purchase is one of the rare moments when a homeowner is actively deciding who they’ll trust with their security, networking, entertainment, and automation. Luxepost is built around that moment: It puts a dealer’s brand in front of verified new luxury homeowners within days of closing, before the homeowner starts searching and before competitors get there first. Because the targeting refreshes every month and territories are protected from other Luxepost dealers, integrators get a steady, exclusive stream of the exact right prospects rather than a one-time list — with real tracking behind every campaign, so dealers know it’s working instead of guessing.

Mercury Plus

Mercury Plus gives growing integrators a new way to invest in their digital presence by putting ongoing, growth-focused marketing at the center of the relationship. Dealers select a marketing strategy aligned with their goals and budget, and that investment unlocks a professionally designed, industry-specific website at a reduced upfront cost. The greater the ongoing marketing investment, the lower the initial website investment.

Each Mercury Plus website features custom copy, SEO-ready architecture, conversion-focused design, and access to One Firefly’s exclusive library of professionally shot lifestyle and technology video — real-world footage that helps dealers showcase the experiences they deliver with a level of visual polish that would otherwise require a custom video production. After 12 months of active service and once the website is paid in full, the dealer owns the site outright.

Both Mercury Plus and Luxepost are available now to technology integrators.

For more information, visit onefirefly.com.

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