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Hisense to Unveil Next-Generation ULED X Technology at CES 2024

The 110UX 110-inch LED television features more than 40,000 backlight zones.

Hisense will unveil the 110UX, the next iteration of its ULED X technology, at CES 2024 in Las Vegas. Providing high levels of brightness and realistic on-screen picture quality, ULED X allows viewers to experience the best display standard through active intelligent backlight control.

Hisense 110UX LED TV

With 110UX, Hisense introduces a new level of display precision and performance by incorporating more than 40,000 backlight zones on an expansive 110-inch screen, minimizing backlight leakage and measurably elevating contrast. This 24V high-output Mini LED technology achieves a brightness level of up to 10,000 nits, significantly enhancing contrast and dynamic range.

In addition to leaps in brightness and contrast, 110UX achieves 95 percent of the BT.2020 color palette compared to other leading displays that achieve 80 percent of the color space due to material or design limitations. Hisense engineers were able to achieve such impressive numbers through the introduction of new panel materials and more advanced quantum dot technology. As a result, 110UX presents colors in their full splendor.

Additionally, 110UX’s ultra-low anti-glare films and internal panel structure achieve an ultra-low 1.28 percent reflectance rate, ensuring minimal disruptions from ambient lighting to deliver exceptional clarity. What’s more, STW2.0 wide-angle film technology minimizes backlight leakage, halos, and color shift issues, ensuring an exceptional viewing experience from all angles.

110UX is powered by Hisense’s newly developed X-Chipset with AI-powered picture quality features such as AI Contrast and AI Depth. This intelligent chip recognizes scenes and content, making real-time adjustments for a clearer, more immersive, captivating display effect.

Hisense 110UX is a CES 2024 Innovation Awards honoree in the Audio/Video Components & Accessories category.

The 110UX and more ULED X innovations from Hisense will be on display at CES 2024 from January 9-12, 2024, in Central Hall – Booth 18217 of the Las Vegas Convention Center (LVCC).

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