DALI has appointed Ben Davidson as senior sales manager, CI (U.K.), starting on November 16th, 2026. Davidson joins the U.K. sales team with extensive experience spanning commercial and product roles at Bowers & Wilkins, Monitor Audio, and AWE-Europe.
The appointment reinforces DALI’s commitment to developing and supporting the U.K. custom installation channel. Davidson’s arrival adds further experience to the team as it builds opportunities for installers across DALI’s wide range of high-performance CI loudspeakers and electronics, alongside the electronics portfolio from Lyngdorf. Davidson will also oversee the Lyngdorf range to ensure partners have the best options and a simple process.
DALI will assume expanded CI distribution responsibilities for Lyngdorf Audio products from November 2 and will offer account management for installers and system integrators in addition to the current range of specialist retailers currently being supported by DALI.
For integrators, the focus is on bringing together outstanding audio performance, relevant product expertise, and strong commercial support. With loudspeakers and electronics represented across the portfolio, DALI is strengthening its efforts to help installation partners explore the range and identify opportunities within their projects.
Davidson joins DALI following three years at AWE-Europe as head of elite dealers. His background combines experience within loudspeaker manufacturers and specialist distribution, bringing a valuable perspective to his new position. His work across commercial and product disciplines gives him a broad understanding of the relationship between audio products, the businesses specifying them, and the customers who enjoy them.
“I’m delighted to be joining DALI at a time when they are building their custom installation business at speed,” says Davidson. “There is a huge amount for installers to explore across DALI’s CI speaker range, together with the Lyngdorf range, and I’m looking forward to helping partners make the most of that opportunity. I’m excited to get to know DALI’s installation partners, understand their businesses, and work with the U.K. team to build on the many opportunities ahead.”
For more information, visit https://www.dali-speakers.com/en-gb/.
