Business

Features

The Fallacy That Marketing Is an Expense

Marketing your business is a necessity, not an option.

Business Book Club

‘The 22 Immutable Laws of Marketing’ by Al Reis and Jack Trout

Re-think how you see and do your marketing with this insightful book.

Blogs

Coronavirus Impact on CI

How the Coronavirus could affect our business long-term.

News

Coronavirus’ Impact on the Global CE Market

Futuresource provides research on how the virus is affecting consumer technology supply chains.

Blogs

Stop Ghosting Your Customers

Why having no news to report is a worthy — and important — part of client communication.

Behind the Business

Building Constructive Relationships

How to grow your custom install business by establishing relationships with building professionals.

Features

Opportunity Knocks at KBIS. Will You Answer?

KBIS 2020 was a banner year for technology in the kitchen and bath, presenting integrators with a treasure trove of opportunities waiting to be...

Blogs

Taking the Job Off the Street

Getting a small financial commitment upfront helps qualify the right kinds of clients.

Business Book Club

‘Thinking Fast and Slow’ by Daniel Kahneman

Understanding automatic fast response versus a more thoughtful, slow response in our decision-making process.

Blogs

Team Management: Achieving Total Clarity

The secret to great leadership is clear communication. Here are steps to achieve that.

Features

Creating Your Lead Generation Flywheel

Keep the pipeline flowing with this consult-producing engine.

News

AVDG Acquires Maverick Integration

AVDG’s ongoing acquisitions of leading system integration firms continues to expand the reach and scope of the company’s AV integration services for both commercial...

Blogs

Rapid Improvement Plan: Eliminating Rework

An update on Livewire’s quest to reduce waste at the company.

News

Jetbuilt Launches Funnel Platform at ISE 2020

Designed to provide an intuitive approach to lead management and organization.

Features

How We Got Here

Whenever I get the opportunity to network with any industry pros — integrators, owners, marketers, product managers — I enjoy hearing their origin stories;...

Blogs

Showroom Strategy

How do you show off your systems in action?

Business Book Club

Business Book Club: ‘Great Client Partner’ by Jared Belsky

How Soft Skills Are the True Currency in Client Relationships

Blogs

5 Ways to Be the Client’s Favorite Trade on the Job

How to outshine the other contractors on a project.

Blogs

Resi Analysis: Sonos Ends Legacy Software Updates

How to explain the latest news to your Sonos customers.

Features

Email Marketing Secrets to Grow Your Business

Learn the basics of email marketing so you can effectively reach your customers.

Blogs

What I Learned from Being Hounded to Death by Car Salesmen

Finding that fine line between perseverance and annoyance.

Back to Business

Selling Beyond the Sale

Changing the game around client and partner interactions with Relationship Science techniques.

Behind the Business

The CEDIA Podcast: Surveillance

Highlights from our conversation with ETC’s Michael Cogbill.

Blogs

Rewarding Clients for Rewarding You

How do you show your appreciation for the customers that truly love what you do?

Back to Business

Understanding What Architects Need from Tech Integration Firms

A primer for residential systems integrators.

Blogs

Reboot Your Referral Program

The new year brings new potential to reach new clients.

Integration Guides

The Integration Guide to Buying Groups: Group Mentality

Better margins are just one reason to join a buying group.

Features

The CEDIA Designer Adds New Features

Software now includes Spanish language documentation, specifies soundbar products, and introduces a Project Progress feature.

Blogs

Mental Health Blog: Procrastination, Part 2

How to refine your “To-Do” lists to suit your working style.

Business Book Club

‘Atomic Habits’ by James Clear

A remarkable path for process change.

Blogs

Mental Health Blog: Procrastination, Part 1

Sure, you could put off reading this blog…but don’t.

Blogs

Unfreeze Your Bad Habits

The powerful lesson that shoveling snow can teach us about habit change.

Features

AVaaS: Selling Solutions as a Service

AVaaS is coming on strong in the commercial world — can resi be far behind?

News

D-Tools Enables AV as a Service (AVaaS)

Partners with GreatAmerica Financial Services Corporation to provide D-Tools System Integrator users with direct access to technology financing options for their clients.