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Archive

Archive

No Crutches In Sales

It is time for each of us to stop citing uncontrollable conditions as reasons for our sales challenges. No more excuses. Its time to...

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Point of Access

Digital Content is Pushing Control System Designers to Balance Simplicity And Complexity in One User Interface

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Hot and Noisy DVRs

perspective there is an entirely new world of features and conveniences that we can experience and enjoy. And from the resellers perspective, what a...

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Entering the IT Zone…

Youve got to love the new wireless tablet PC touchpanels. We no longer have to pretend that we enjoy the portability of those big,...

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Cleaning Up

Central Vac Systems Offer Profitable, Foot-in-the-Door Installation Opportunities

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Building a Flexible GUI

The good, the bad, and the fountain of useful knowledge. There is a wide variety of information to be pulled from every project worked...

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Custom Comfort

Selling takes confidence, knowledge, and listening. And it takes putting your customers at ease by showing them that you are completely interested in addressing...

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Creating User Guides

So youve figured out the coolest, slickest, and most wonderful feature to incorporate into your installations. Off you go, investing corporate dollars to develop...

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Whats Your Market?

So, lets say youre ready for a race where the starting gun never fires? Or, what if youre in training for a track meet,...

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Not Just Another Trade

One of the first things that I remember being impressed with when I first got tossed into this electronics lifestyle arena was just how...

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Summer Plans

Well folks, it is July and summertime everywhere. While I have been having fun, I have also been thinking about the sales that residential...

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Holding On For Too Long

When should you embrace the future, charging full speed ahead? When do you hold on to the past, benefiting from the wisdom and experience...

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Reps as Channel Managers

the only sales representative association devoted to the A/V specialty industry), I am privileged to interact with many different members in our industry. Fortunately,...

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The Real Turn On

I remember my first sale in the audio/video business like it was last week. I was 19 years old and had just joined the...

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Mixing Sales and Design

Think about a very common public space, or third place as it has been coined: Starbucks versus Dunkin Donuts. Both essentially are in the...

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Any-to-Any is Back

I can still envision those nightmare days of wiring closets full of punch-down blocks of telephone wire running in and out of every possible...

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Following Procedures

After a few hundred clients or so, even the most stubborn A/V integrator should have gotten the message of repeatability by now. Those early...

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Duel Passions

I travel so much to trade shows and meetings around the world that when I return to my home in Sydney, Australia, it feels...

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